Thrive 365 Farm


A Highland native, Brittany Whitelaw began growing food when she moved back to the county in 2007. Despite moving within the county many times, Brittany kept a home garden and occasionally sold vegetables at the local farmers’ market but she wanted to take it a step farther. She had a dream where fresh, local produce was available year round.

Thrive 365 grew out of her desire to grow fresh, nutritious food options for her family and community. Starting small, out of a little a-frame greenhouse attached to her home, Brittany, with help from family and friends, has built a successful business growing greens, vegetables, and starts. In 2015, Thrive 365 moved to a permanent location just minutes outside of Monterey, Virginia where, with two greenhouses and outside plots, a bright future is in store for this budding business.

Thrive 365 specializes in “clean” greens—microgreens, baby spinach, kale, and lettuces. Every bag is triple-washed and ready to eat; customers can choose between salad mixes and single variety bags in half- and one-pound quantities. They grow a variety of herbs and 10636790_400651853477169_6103476606015126553_oveggies including some of the most beautiful radishes, beets, cucumbers, and carrots. They also raise plant starts and fruit trees.

Without a grocery store nearby, many local residents have come to rely on Thrive 365’s fresh greens and produce, however, even those closer to groceries choose Thrive greens for their crispness and flavor. One CSA member explained, “harvesting happens day-of-pick-up, so it would be hard to have a fresher salad if I grew and picked the greens at home!” Customers can pick up Thrive produce at the Highland

Farmers’ Market and local eatery The Real Deal. Thrive 365 microgreens are also consistently featured in restaurants including at the Omni Homestead resort in Hot Springs, Virginia and loved by chefs there.



Learn more about Thrive 365 by contacting:
Brittany Whitelaw
(540) 480-0001