What does eating local really mean? It means getting to know the PEOPLE who are working hard to provide your meats, produce, and value-added products. It means scheduling a visit to a farm to gain even more understanding about your dinner. It means knowing that your food does not just come from a farm, but from people. People who are not just farmers but fathers, daughters, moms, and sons working as a family in a community of friends.

Faces of Farmers is a project of The Highland Center created to help unite customers with producers in a whole new way. By telling our farmer’s stories, it aims to help market farms in the Allegheny Highlands region of Virginia and West Virginia and help customers learn more about their food.


Farm of the Month: Fireside Farm

Founded in 2017, Fireside Farm raises non-GMO pastured poultry and eggs in Monterey, Virginia. Husband and wife team, Jim and Catie King raise Cornish X broilers as well as a variety of laying hens. Fireside Farm utilizes a method of rotational grazing through a partnership with Riven Rock Farm. The egg-mobiles serve as a coop for the birds, as they are moved throughout the pasture. Jim built them himself, along with the help of his father and Riven Rock’s saw mill. To obtain the best quality and manage the land properly, the broilers are moved 2 to 3 times per day. The laying hens have access to a quarter acre of fresh grass, every 2 to 3 days during the warmer season. Fireside Farm sources a locally milled, non-GMO feed from Sunrise Farms.

Learn more about their farm here!